“We want to know our customers’ data, want to know what they see, see what it looks like, see how long it takes,” said Michael Wilson, WWE’s chief financial officer.
Accepting criticism from shareholders for over a year, WWE calmly analyzed the data of more than 1 million users and learned many interesting lessons. For example, 90% of users will watch WWE at least once a week, 2/3 of users will view their personal needs and 36% of WWE content is shown on the phone, etc.
This data helps the WWE team quickly change to fit the needs of viewers, short performances are more elaborately invested, the content viewed on demand is also doubled in just one year.
Not long after that, by early 2016, the number of subscribers on the WWE platform also quickly doubled, with 65 million views on social networks (up 87% over the same period last year). The WrestleMania event that year also “stormed” online with more than 10.9 million interaction.
More honor, prestigious magazine Forbes also voted WrestleMania as one of the 10 biggest sports events in the world. And Fast Company also honored WWE in the list of the world’s most innovative corporations.
In 2017, WWE brought in more than 801 million USD, breaking the record of year revenue. And in 2018, WWE brought in more than $ 281 million in just three summer months, the highest quarterly revenue since its inception.
In terms of partners, WWE is extremely wise to split “RAW” programs for USA Network and bring “SmackDown” to FOX radio in 2019, helping cable TV revenue to increase by 3.6 times over the previous year.
WWE’s YouTube channel also outstrips all of North America’s most popular sports in view, from rugby, baseball, basketball to golf, etc.
With no signs of stopping, WWE is currently planning more than 500 events each year, not only in the United States but also beyond 25 different countries, becoming an international force.